DIRECTV To Launch
New High-Definition Package
New
HD Package will Launch July 1 and Include ESPN HD, Discovery HD
Theater™, HDNet and HDNet Movies
EL SEGUNDO, CA, June 3, 2003 –
DIRECTV, Inc., the nation’s leading digital
multichannel television service provider, announced today that
it will launch a new high-definition (HD) programming package on
July 1. The HD package will include ESPN HD, Discovery HD
Theater™, HDNet and HDNet Movies, and is available by
subscription for $10.99 per month.
In addition to ESPN HD, Discovery HD Theater, HDNet and
HDNet Movies, DIRECTV will also provide its customers with
special events broadcast in HD, similar to events broadcast in
the past, such as USA’s coverage of the Masters Tournament, NBA
games and NBA TV programming blocks.
“DIRECTV has been a passionate proponent of HDTV since
it launched the first coast-to-coast HD-feed more than four
years ago,” said Stephanie Campbell, senior vice president,
Programming, DIRECTV, Inc. “Over the last year, as the HD
category has gained tremendous momentum, our customers have told
us they want more HD programming. The launch of this HD package
reinforces DIRECTV’s commitment to the category, and to offering
our customers the best quality high-definition programming.”
The DIRECTV HD package includes:
ESPN HD –
A
24-hour high-definition simulcast service of ESPN that delivers
the best lineup of quality sports events, news and information
and entertainment telecasts currently available, including games
from Major League Baseball, the National Basketball Association
, the National Football League and the National Hockey
League.
Discovery HD Theater –
Discovery HD
Theater is the new 24/7 channel filmed entirely in
high-definition. The channel delivers programs about nature,
science and technology, geography, travel and world culture –
all designed to provide the highest-quality viewing experience
available. It offers the world's most spectacular images
delivered in the world's most stunning quality. Discovery HD
Theater is like having a movie theater right in your own home.
HDNet –
A
24-hour network featuring live sports like NHL® and
MLS® games, boxing, drama series, concerts and
original news and documentary programming including HDNet World
Report and Across America.
HDNet Movies –
Delivers a 24-hour schedule of blockbuster movie
titles from Warner Bros., Sony, and other major studios, as well
as made-for-TV movies , independent films and shorts.
With the addition of the HD package, DIRECTV will offer
seven HD channels to its more than 11.4 million customers
nationwide. DIRECTV customers are currently receiving HBO®
HDTV and SHOWTIME HDTV® as part of their premium
packages, as well as HD PPV movies for $4.99 each. In addition,
under terms of its new five-year agreement with the National
Football League for exclusive rights to NFL SUNDAY TICKET™,
DIRECTV also plans to begin offering high-definition telecasts
of professional football games during the 2003 regular NFL
season.
To access HDTV channels, consumers may purchase any
HDTV set with a built-in DIRECTV® Receiver or a
DIRECTV-enabled high-definition set-top receiver, and a single
18 x 20- or 18 x 24-inch multi-satellite dish with three LNBs.
HDTV sets integrated with the DIRECTV Receiver, DIRECTV-enabled
HD receivers and triple-LNB satellite dishes are available from
authorized DIRECTV retailers nationwide.
DIRECTV is the nation's leading
digital satellite television service provider with more than
11.4 million customers. DIRECTV and the Cyclone Design logo are
registered trademarks of DIRECTV, Inc., a unit of Hughes
Electronics Corporation. HUGHES is the world's leading provider
of digital television
entertainment, broadband services, satellite-based private
business networks, and global video and data broadcasting.
The earnings of HUGHES, a unit of General Motors Corporation,
are used to calculate the earnings attributable to the General
Motors Class H common stock (NYSE: GMH). Visit DIRECTV on the
World Wide Web at DIRECTV.com.
Sudbury, Massachusetts, October 1, 2002
— Our Company opens a new
Call Center located at 60 Union Ave, Sudbury, MA 01776.
This call center is now taking all customer service calls and is
open for live chat and telephones sales 24 hours per day 7 days
per week..
Sudbury, Massachusetts, Jul. 20, 2002
— Our company a leading direct marketer
of satellite and digital consumer electronics for home and car,
has won one of the the highest recognition in its industry for
quality subscriber acquisition, customer experience, and overall
business performance.
DIRECTV, Inc., the nation's leading digital satellite television
service provider with more than 11 million customers, presented
Our company the #3 QCA Achievement Award at the DIRECTV®
Elite 2002 trip to The Big Island of Hawaii.
Our company is now number
three in the country from a list of over 12,000 independent
DIRECTV® dealers. We want to thank you our customer for
helping make this possible. |